Instagram is Our Runway: House of Fett Co-Founder, Esha Bhambri
Esha Bhambri, co-founder of House of Fett, has driven the brand’s rise in India’s women’s westernwear market since 2018. Blending global runway trends with affordable luxury, the brand’s co-ord sets and print-led designs fuel its 125% yearly growth. With 15 stores and a robust omnichannel strategy, House of Fett targets Rs 65 crore in FY25.
Growth Story
At the heart of House of Fett’s success is its keen focus on offering premium yet affordable fashion.
The brand recently reported an impressive 125% year-on-year growth—success which can be credited to a tight focus on curating premium, fashion-forward collections that resonate with the modern consumer.
Key drivers to this growth include: the brand’s bestselling co-ord sets coupled with print-led storytelling, and an increasingly loyal customer base which values statement-making yet wearable fashion.
“Consistent product drop strategy and omnichannel availability have allowed us to scale in an impactful manner without compromising on brand aesthetic,” says Esha Bhambri, Co-founder of House of Fett.